Praesto 2010 designs

What do you think of the following designs for 2010 ? Still preliminary concept. Constructive criticism is welcome!












Below are auto chronos.








Any comments?

Praesto's DLC Tourbillon

We're planning to produce a very limited edition of black tourbillon housed in a high quality DLC-coated stainless steel case, but we're being torn apart between the 2 case styles. If you were to buy the tourbillon, which case would you prefer? Please cast your vote here: http://watchandclockforum.com/viewtopic.php?f=122&t=5141&start=0

Forget about the finishing of the case as shown on the renderings. Final one will be DLC-coated. Black.

Case #1:




Case #2





Movement is well-known Seagull ST8000.







Specification:

Model: Praesto Tourbillon DLC
Movement: Seagull ST8000
Case Diameter: 44mm excluding crown, stainless steel, DLC coated.
Crown: screw down
Crystal: Sapphire
Caseback: display / see-through, with sapphire crystal
Water-resistance: 5-10 ATM
Strap: 24mm black genuine leather
Buckle: Polished stainless steel (not DLC coated)
Very Limited Edition: 50 pieces

Why DLC coating? What is DLC coating?

Benefits of DLC coating

- low coefficient of friction
- high wear and abrasion resistance
- high hardness
- high indentation resistance
- anti-reflective
- anti-allergic properties
- corrosion resistant
- bio-compatible

DLC (Diamond Like Carbon) coating is commonly used in many heavy / light industries, such as automotive, medical, machinery, and of course our beloved watch industry. It's an extremely hard and resistant carbon coating. The coating process has been reliably used in the manufacture of surgical instruments for some time now. It is considerably harder and more resilient than more commonly found PVD coatings, and adheres particularly well to stainless steel. It is several times harder than that of steel !!!

Those who want to know more about DLC, the following links may help.


http://en.wikipedia.org/wiki/Diamond-like_carbon
http://ablogtoread.com/general/discussing-dlc-linde-werdelin-talks-about-the-hard-black-elemental-watch-and-diamond-like-carbon-coating-in-general/
http://www.friendsoforis.com/forum/index.php?showtopic=34882&mode=linear
http://ablogtoread.com/linde-werdelin/linde-werdelin-dlc-hard-black-ii-limited-edition-watch/
http://www.nissan-global.com/EN/TECHNOLOGY/INTRODUCTION/DETAILS/DLC/index.html

Watches made in DLC-coated cases are highly resistant to wear and abrasion, and can be had from other brands for $5000 - $7000 bucks! Praesto sells at

Tentative Pricing (based on current cost structures):

Retail price: $1320 + shipping
Pre-order price: $990 + shipping

Tentatively, we plan to produce only 50 pieces so availability is very limited. Unless demand is greater, 50 pieces is our plan at the moment. First come, first served. Pre-ordering begins immediately after this voting process is done.

***** Pricing is to be confirmed after further cost adjustment (most likely adjusted down) and at the time of official announcement of pre-ordering. *****

Comments? Welcome!

Modern Fliegeruhr - Aviator Update

Hello!

Just in case you're wondering development status of our Aviator, here is the brief update. We're currently busy machining the cases and parts for the watch. Manufacturing a quality timepiece takes a lot of processes and therefore it takes quite some time. Although our target release date is end of November or latest before Xmas, there are times when we simply have to fine-tune parts to ensure quality. Unforeseen delays that occur in the production of fine timepieces are common. Nonetheless, we will keep you informed of production / delivery status. When all is ready, we will make the announcement with pictures.

Kind regards,
Praesto Watch Team

How do you deal with packaging box/case?

Your kind and honest comment is requested for the following questions:

Q1: Would you rather spend your hard-earned money on better quality of the watch itself (or its design), or on a fancy packaging box/case that ships with the watch?

Q2: What do you usually do with the box/case after opening it? Throw it away, leave it to collect dust somewhere, or keep it safe for possible re-use?

Q3: Do you travel with your packaging case? In what occasions?

We hit on AskMen.com!

http://www.askmen.com/fashion/watch/praesto-modern-fliegeruhr.html?asid=ffeccc8d

Thanks for your support!

We're on Twitter, too.

Join us! http://twitter.com/praestowatch

Lume upgrade

We're pleased to announce that we will upgrade the lume to be used, from current Superluminova C3 to a lume that is even brighter! What? Be ready for a surprise.

Stay tuned!

PS: Grab your pieces before it's too late!